Navigating the Landscape of Medical Device Investors: Key Considerations


May 2023

Analysis of various factors is needed to identify the most suitable investors for your medical device innovation. You can identify investors who can provide valuable insights and support based on qualitative factors like experience, reputation, and value congruence. The ability of an investor to support your innovation can be objectively demonstrated by quantitative factors such as investment track record, financial stability, and strategic fit. By considering these factors and implementing strategies such as attending industry events and conferences, you can increase your chances of securing funding for your medical device innovation from the best investors.

Always keep in mind that finding the right investors can make all the difference in bringing your medical device innovation to market by choosing the right medical device consultant. Strategy Inc. can assist clients in preparing and presenting investor-appealing business plans, financial projections, and other vital information. They may offer advice on how to effectively communicate the value proposition of their medical device product or technology and distinguish themselves from market competitors.

In addition, Strategy Inc. can assist its clients in conducting due diligence on potential investors, evaluating the terms of investment deals, and negotiating favourable terms. We may also provide ongoing assistance in managing relationships with investors and communicating regularly with them to keep them apprised of progress and future plans.

Are you prepared to approach a venture capitalist and advance your company’s journey? Here is a brief list of the most prominent and active candidates you could contact.

Introducing a medical device innovation to the market necessitates significant financial resources, making it crucial to find the right investors. It is unfortunate to learn that venture capital funding has declined for five consecutive quarters, reaching its lowest level since 2019 at this point. According to Medical Device Network, health tech venture capital funding decreased significantly in the first half of 2022, falling from $19.7 billion the previous year to just $11.6 billion. This has made it more difficult for startups to secure the necessary funding for their next financing round. In the past, venture debt was an option for these startups, but the recent Silicon Valley Bank crisis has made it more difficult for startups to secure funding.

The current economic pressures may accelerate the failure rate of startups. Healthcare startups were hit particularly hard in Q1’23, with Goldfinch Bio, Mindstrong, Aristea Therapeutics, and CODA Biotherapeutics being among the most expensive failures in terms of total funding. While one startup cited safety concerns as the reason for its demise, the others stated they were shut down due to economic pressures (slowdown in funding). To obtain funding, medical device startups must present a compelling value proposition that emphasizes the product’s unique benefits and outcomes, as well as how it addresses specific pain points and unmet needs in the healthcare industry.

Identifying the best investors for a medical device innovation is a complex task requiring both qualitative and quantitative analysis of a number of factors. In this article, we discuss some of the most important factors to ensure that an investor is best aligned with your objectives and thus with the highest potential to secure funding and develop a partnership.

When evaluating potential investors, the following are some of the most important factors to consider.

Experience within the medical device sector

Look for investors who have experience investing in medical device startups and a successful track record in the industry. These investors are more likely to provide insights and connections that will aid in the success of your innovation.

Reputation within the Field

The reputation of prospective investors is also an essential consideration. Look for investors with a solid reputation in the industry for their professionalism, integrity, and ethical standards. These investors are more likely to provide candid feedback and support in the innovation’s best interest.

Values Alignment

It is essential to consider whether potential investors share the innovation’s values and objectives. For instance, investors who prioritize patient care and safety may be a better fit if the innovation aims to improve patient outcomes. If the innovation aims to reduce healthcare costs, however, investors who prioritize cost-effectiveness and efficiency may be a better fit.

Investment Performance

Investors with a track record of profitable investments are more likely to provide financial resources and support for the innovation. When evaluating potential investors, seek out those who have a track record of investing in successful medical device startups and generating high returns on their investments.

Financial Stability

It is essential to consider the financial stability of prospective investors, as this can impact their ability to provide ongoing support and resources for the innovation. Look for investors with a solid financial track record and the means to make long-term investments in innovation.

Investment Size and Conditions

Consider both the amount and terms of the investment that potential investors are willing to make. Consider investors who are willing to invest a substantial amount of capital in the innovation and who provide favorable terms, such as a reasonable valuation and equitable equity terms.

Time Horizon

Consider the prospective investors’ investment horizon. Look for investors who are willing to provide long-term support for the innovation, as opposed to those who want a quick return on their investment.

Strategic Fit

Examine the strategic fit of potential investors with the innovation. Look for investors with a strategic interest in the medical device industry or who have connections that can aid in gaining market traction for the innovation.

The next step, after identifying the key factors to consider when evaluating potential investors, is to locate potential investors. This can be accomplished by attending industry conferences and events, contacting industry contacts, utilizing online platforms and resources, seeking the assistance of a consultant or advisor, and participating in pitch competitions and events. These methods can assist medical device startup companies in locating potential investors.

Obtaining venture capital for medical device startups can be difficult, but certain strategies can increase the likelihood of success. Here are some tips for securing venture capital for medical devices:

Thorough market research

It is essential to understand the target market, including customer needs and behaviours, in order to persuade investors that the medical device has a strong market opportunity.

Develop a persuasive business plan

A solid business plan detailing the market opportunity, competitive landscape, product roadmap, and financial projections is required to secure venture capital. The business plan should describe the medical device’s problem, target market, and commercialization strategy in detail.

Construct a formidable team

Investors desire a successful medical device team. The team should execute the plan and have technical, clinical, and business expertise

Utilize industry relationships

Key opinion leaders, regulatory experts, and other industry insiders can assist in establishing credibility and expanding venture capital opportunities.

Commercialization Plan

Investors want to see a plan for commercializing the medical device, which includes sales and marketing strategies and distribution channels.

Demonstrate robust intellectual property

Investors want to see patents and trade secrets for medical device.

Possess a minimum viable product (MVP) or a prototype

A prototype or minimum viable product that demonstrates the medical device’s core functionality can increase venture capital opportunities. This demonstrates that the startup is creating a marketable product.

Have a realistic valuation

Startups must have a valuation that accurately reflects the development stage and market potential of their medical device. Overvaluing can deter investors

Consider non-dilutive sources of funding

Medical device startup companies can obtain funding from sources other than venture capital. Without diluting equity, grants, subsidies, and tax credits can provide early-stage funding.


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