A Strategy Inc. Market Analysis defines a medical technology’s potential for commercial success for each of its identified target markets.
The Market Analysis can include market size definition in terms of disease incidence, prevalence, procedure volumes, and a comprehensive evaluation of the target market for your medical technology. Analysis of US and global markets may be supported with thorough research and analysis of primary sources, in addition to review of published literature, market share reports, statistics, and other secondary sources.
The Market Analysis can be customized to fully define the market and opportunity through:
- Identification of the scope and drivers, key market trends driving revenues, and target customer profile for the selected clinical area
- Delineation of current and emerging treatment modalities including advantages and limitations of competitive technologies
- Explanation of projected barriers and threats to market adoption
Deliverable elements can include identification of current and emerging treatment modalities, addressable target markets and a comprehensive evaluation of a range of proven market drivers. A Strategy Inc. Market Analysis includes a full assessment of projected barriers to market adoption, target customer profile and market penetration.