Key Opinion Leaders (KOLs) of emerging medical technology entities provide insight and guidance of development efforts to ensure products meet or exceed market expectations. Their significantly aligned experience positions them well to confirm perceived clinical advantages of the medical technology. KOLs inform essential clinical trial design and impart confidence to potential investors. The unique experience and established influence of the best aligned Key Opinion Leader is a valuable and irreplaceable resource for medical device innovators.
Strategy Inc. has proven expertise to identify and validate leaders in the target clinical field with both the ambition and requisite time to work collectively with a company and often just as important, the ability to collaborate well with executives essential to the process.
The Key Opinion Leader Identification and Validation sources physician or other clinical KOLs with the requisite expertise, level of influence, clinical experience, vision, interpersonal skills and commitment to excellence to provide ongoing insight.
The KOLs provide valuable insight in several areas:
- Ensure the technology design and performance leads clinical expectations
- Guide clinical trial strategy development
- Inform pricing and preferred distribution preferences
- Provide competitive landscape comparisons and feature preferences
- Deliver training for early adopters
- Support investment fundraising efforts with clinical insights
The KOL Identification and Validation is often executed in part with the Voice of the Customer analysis. One-on-one discussions draw out the highest-level individuals from the group of top tier physicians using a strategically developed discussion guide to identify clinical trends, needs, potential adoption, and more.
Potential Key Opinion Leader identification is based on rigorous criteria such as aligned clinical experience at top tier medical centers, peer reviewed publications and podium presentations. In-the-Trenches clinicians can also be included, as meets client needs. The Key Opinion Leader validation, serves to confirm the right fit of the KOL for the company’s target clinical area and unique value proposition. Key Opinion Leader selection is a collaborative process with the client.