Client Needs: Sell their company
A venture funded medical device start-up company wanted to sell their technology. The company had minimal clinical data; however the technology was positioned to drive a paradigm shift in clinical treatment. This company retained Strategy Inc.'s services to perform a market assessment and valuation to support their negotiations to obtain a robust and defensible acquisition price of their emerging technology.

Strategy Inc. Proven Processes
At the direction of the company's CEO, Strategy Inc. delivered a solid valuation based on a triangulated model of market value, discounted cash flows and industry comparables. This solid valuation included an in depth Market Analysis and Competitive Positioning Analysis. The cornerstone of the analysis was based on developing appropriate projections to address the unique market dynamics in both the US and Europe in which the company and its technology must compete. Both a top-down and bottom-up approach were used to develop the projections that accurately describe the company's technology development process, go-to market strategies, and market adoption behavior.

Strategy Inc. Generates Results
Strategy Inc.'s analysis provided the company with a robust valuation strategy to strengthen the company's negotiation position with a number of potential acquirers.

Other Projects for Similar Clients
Other projects that have been executed for similar clients with the desire to sell their technology include, but are not limited to, the following:

• Valuation of an Israeli-based interventional cardiology technology in a crowded market for acquisition by a multinational company
• Clinical Adoption Projector with key opinion leaders to identify the projected adoption and exit strategy for an energy-based therapeutic device for use in dermatology offices
• Competitive Analysis to provide an in-depth understanding of the worldwide competitive landscape to identify competitive advantages and determine product positioning for a novel therapeutic device in the area of women's health