Client Needs: Platform Technology with 11 potential indications for use: Determining the best business opportunity
A developer, manufacturer and marketer of state-of-the-art high tech medical devices retained Strategy Inc.'s services to analyze worldwide opportunities of a platform implantable technology. The company desired increased revenues and desired to leverage of the developing implantable platform technology with expanded indications. To ensure that product development, regulatory, and executive staff resources would be allocated to business opportunities with the highest probability of commercial success, an analysis was performed on 11 potential expanded indications for use at the direction of the Vice President, Emerging Indications.
Strategy Inc. Proven Processes
The analysis included the development of a robust quantitative model to rank each potential indication based on 12 strategic business drivers considered to have the highest impact on the success of the commercialization effort.
Strategy Inc. Generates Results
Based on the Comparative Analysis, the top 3 business opportunities with the highest projected probability for successful commercialization were identified, one short term and two mid term. Resources were focused to pursue further product development in these areas.
Other Projects for Similar Clients
Other projects that have been executed for similar clients with platform technology desiring to increase revenues through expanding indications for existing products and defining market opportunities for new products include, but are not limited to, the following:
- Business Plan for an international company who had just received a $100 million dollar "restart" investment, and desired to prioritize the top four product lines to be expanded and developed with the highest probability of successful commercialization.
- Business Plan for an energy based device company in the process of exit, to prioritize the product lines with the highest probability of successful commercialization.
- Market Assessment to determine the market size and opportunity for identified potential expanded indications for use in the treatment of cancerous and precancerous conditions
- Competitive Analysis to provide an in-depth understanding of the worldwide competitive landscape of energy-based therapeutic medical devices used in dermatologic surgery, including development of new technologies that are barely "on the horizon"
