A Strategy Inc. Market Assessment defines the potential for commercial success for the target markets identified by the client. The Market Assessment includes market size definition in terms of disease incidence/prevalence and procedure volumes, and a comprehensive Market Analysis.

• Disease Incidence/Prevalence yields the identified procedural target market.
  
  
  
  Click above for a Disease Incidence/Prevalence example


• Procedure volumes include the number of identified procedures performed annually which defines the actual market size and important clinical and technical drivers that influence market success.
  
  
  
  Click above for a Procedure Volumes example


• The Market Analysis fully defines the market and the market opportunity through the following components:
  • Identification of the scope and drivers, key target market trends driving revenues, and target customer profile for each clinical procedure area
  • Delineation of current and emerging treatment modalities including advantages and limitations of competitive technologies
  • Explanation of projected barriers to market adoption
  • Completion of a market needs assessment



Click above for an example page from a Strategy Inc. Market Analysis