Client Needs: Determine Worldwide Market Opportunity for New Medical Device
The Business Development Team of a leading global developer, manufacturer and marketer of medical devices retained Strategy Inc. to determine the market opportunity for an expanded market. The project included recommendations for business development efforts and financial projections for emerging target markets including Japan and China.

Strategy Inc. Proven Processes
Strategy Inc., at the direction of the Director of Business Development of a multinational company, performed a Market Opportunity Analysis. The analysis of worldwide market opportunities for this new medical device included the following components:

• A Market Summary provided an overview of market size and segmentation, projected growth rates and market drivers and trends for each target market.
• A Competitive Analysis was performed to identify the global and local competitors either well entrenched or poised to enter the market. To provide an in-depth understanding of the competitive landscape, the report included corporate profiles, a product feature set comparison and a competitive positioning analysis of current and emerging technologies that were barely "on the horizon".
• Primary Market Research was performed through development and execution of a well-designed and targeted survey in each market to determine current clinical practice, preferred product feature set, pricing and potential adoption of the new technology.

Strategy Inc. Generates Results
The Market Opportunity Assessment was used to support revenue projections and build the case for recommending further product development. This was presented to Senior Management. The product was approved for the next phase of development which involved significant human and fiscal resources.

Other Projects for Similar Clients
Other projects that have been executed for similar clients looking to increase revenues in expanded markets include, but are not limited to the following:

• Business Plan to determine the projected market for an orthopedic company seeking to expand the divisions with the greatest potential and significantly reduce or eliminate two divisions that did not meet internal hurdle rates
• Market Assessment to establish the market size of an interventional cardiology product and assess the strategic alliance with a multinational corporate client.
• Clinical Adoption Projector with the key opinion leaders to identify the projected adoption of an innovative gastroenterology technology, and specifically to test the financial incentives for a paradigm shift in therapeutic treatment options.